AY LELUM

THE GOOD HOUSE OF DESIGN

AY LELUM

SECOND GENERATION COAST SALISH DESIGN HOUSE

WELCOME TO OUR

IN-STOCK ITEMS

Aunalee & Sofia Good | Custom Coast Salish Clothing | Nanaimo, BC

ABOUT US

At Ay Lelum, we create wearable art garments that embrace diversity, and we are committed to sharing Traditional Coast Salish art and culture for all people to wear and enjoy.  Our culturally appropriate clothing is designed with family artwork that is non-ceremonial and is all-inclusive for everyone.

Installation of Kekinusuqs

Dr. Judith Sayers' as Chancellor of Vancouver Island University

CITY OF NANAIMO

Excellence in Culture Award (2021)

It was an honor to host the ceremony as a family, which was filmed outdoors on our property on the Snuneymuxw First Nation. 

We had the privilege of designing the new VIU Ceremonial Regalia for Chancellor Sayers and VIU President, Dr. Deborah Saucier. These Regalia were unveiled during the event.

The custom Coast Salish robes and headbands were designed by three generations of the Good Family. Our mother Sandra Moorehouse-Good

was lead robe designer with artwork by our brother Joel Good  our father William Good and brother Joel carved the buttons and frontlets, with headbands being woven by our niece @theadoraharris

Enjoy this short video captured by @knightstudios

Ay Lelum–The Good House of Design has received the 2021 Excellence in Culture Award for their contributions to local, national and international fashion. Run by sisters Aunalee Boyd-Good and Sophia Seward Good, in collaboration with their family; mother Sandra Moorhouse Good, father William Good, and brother Joel Good, this Coast Salish design house is recognized as one of Canada’s leading Indigenous fashion companies. Committed to sustainability and ethical practices, while following cultural protocols, their ready-to-wear line is produced in Vancouver, and their couture garments are made by hand on Snuneymuxw territory. Since 2018, they have presented collections at Vancouver Fashion Week, across North America, and have had their couture pieces featured in Vogue Italia, as well as numerous other publications. Ay Lelum also records their own music in Hul’q’umi’num and English as a part of their artistic and storytelling process. Video by Kelly Adam Video & Photography

THE

ART STUDIO

The Good Family | Custom Coast Salish Clothing | Nanaimo, BC

Mom and Dad (pregnant with Sophie) Circa 1981 in "The Art Studio", 61 Nicol Street, Nanaimo, AKA our family home. We grew up as children immersed in the arts, Dad with carving in hand, Great Grampa's art class sign beside Aunalee's painting in the background and surrounded by Mom's paintings and pottery! Not to mention, the potters wheels, clay station, screen printing table, carving section and of course, play area with functioning horse swing!!

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TRADITIONAL

COAST SALISH DESIGN

We are a second generation Coast Salish Design House from Nanaimo, B.C., Canada. We are Sisters who  design and produce clothing and fabric patterns featuring Traditional Coast Salish Art by our Father William Good and Brother W. Joel Good of the Snuneymuxw First Nation Hereditary Chief Family. Our garment design is mentored by our Mother, Sandra Moorhouse-Good, who had the very first Coast Salish clothing line with our Father called Ay Ay Mut in the 1990’s.

COVID 19 UPDATE

COVID-19 UPDATE: We have our products in stock and available for purchase on our website. Our newly designed washable COVID-19 masks and our Fall/Winter and other collections are available while quantities last. Our products are made in Canada and support our local economy. We ship via Canada Post Expedite weekly and can make alternative arrangements in Nanaimo. We are here to meet your needs and appreciate your support.

Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC
Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC
Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC
Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC
Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC

COAST SALISH COUTURE

All clothing designs are custom made with artwork that has been passed down through generations.

Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC
Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC
Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC
Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC
Ay-Lelum | Custom Coast Salish Clothing | Nanaimo, BC

STORE ANNOUNCEMENT

Despite having a devastating fire that destroyed their warehouse and almost all their stock on August 27th, just weeks before their New York collection showcase, Ay Lelum in collaboration with their family, forged ahead to showcase their newest collection on the runway. Thankfully, the fire was contained and everyone was unharmed. Their NYFW showcase collection was spared while it was being produced at their home studio. They plan to continue to share Traditional Coast Salish art through garment design and runway storytelling in a meaningful way. 

PRE SALES